Knicks Finals — Game 2 Friday
Advertise free tabs if the Knicks win and watch people pack your bar to take you up on it. If the Knicks win, we cover every tab. If they lose, you keep a full house worth of revenue. You win either way.
If the Knicks win
Tabs are free.
You break even.
You honored your promise. The contracts pay out and cover every tab — including your upfront cost. You break even. A bar full of new faces go home legends, talking about your spot.
If the Knicks lose
Full tabs.
Full revenue.
The promo never triggers — no free tabs owed. Everyone pays their tab in full. Your upfront cost bought you a packed house that wouldn't have shown up otherwise. That's a marketing budget most bars would kill for.
How It Works
Call Us
Quick 10-minute call. We learn your bar's name, your typical crowd size, and which game you want to run it for. That's all we need.
We Give You A Flat Quote
Based on your expected headcount, we tell you the exact cost to be covered. One number. No surprises. You decide whether to proceed.
You Announce The Promo
Blast it on your socials, put it on your chalkboard, send it to your neighborhood. We're not involved — it's your bar, your night.
Game Night
Knicks win — contracts pay out, every tab covered, you break even. Knicks lose — you collect everything. Either way, you just ran the most talked-about bar night of the Finals.
Example — 80-person bar night, $40 average tab
🏀 Knicks win
Tabs covered. Break even.
Contract pays out, covers every tab, and recoups your upfront cost. You break even — with a room full of new people who now think you're the best bar in the city.
😤 Knicks lose
Full tabs collected.
Promo never triggers. Everyone pays. Your upfront cost was the price of a packed house — call it marketing spend.
You pay us upfront: our service fee + the cost of the hedge contracts sized to your crowd. That's your only exposure. If the Knicks win, the contracts pay out and we cover the tabs. If they lose, you got a full bar either way.
Coverage Options
Per Game · Quote in 10 minutes
$299+
service fee + hedge cost (sized to your crowd)
Leave your number. We'll call back within the hour with a quote.
Coverage closes at tip-off — Friday 8:30 PM ET
You're on the list.
We'll call you within the hour with a firm quote for Game 2.
No call by 6 PM ET? Text or call us directly: (212) 555-0100 — or email cover@hedgethehaus.com