NBA Finals · Game 3 · Monday June 8
Promise your customers free tabs if the Knicks win. We back every dollar. Knicks win: every tab is covered, you don’t lose a cent. Knicks lose: full tabs, full revenue, you keep everything. You can’t lose money. You can only pack the bar.
If the Knicks win
Every tab covered.
You break even.
You made the boldest promise in the neighborhood and you kept it. The coverage pays out and backs every dollar. Your cost stays exactly what we quoted you. Every person in that bar goes home a loyal customer and tells ten friends.
If the Knicks lose
Full tabs.
Full revenue.
The promo never triggers. Everyone pays in full. Your only cost was the flat coverage fee. What it bought you was a bar full of people who wouldn’t have walked through your door otherwise.
It already happened
“We want our customers to feel the magic of this moment. We can make the boldest possible promise — and know we’re covered no matter what.”
Andy Freedman, Owner, The Jeffrey · Upper East Side · Game 1
Covered by Bloomberg · MarketWatch · Semafor · Kalshi
How It Works
Fill In The Form
Bar name, your name, expected crowd size. Takes two minutes. That’s all we need to run your quote.
We Call You Back Within The Hour
One flat number. That’s your total cost, everything included. No variables, no surprises. You say yes or no.
Announce It And Show Up
Post it on Instagram. Put it on the chalkboard. Text your regulars. We handle everything behind the scenes. Your job is to show up Monday to a full bar.
Game Night
Knicks win: coverage pays out, every tab covered. Knicks lose: you collect full tabs on a packed house. Either way, your bar just had its best game night of the Finals.
What this looks like for a real bar. 120 people, $75 average tab.
Knicks win
Every tab covered.
Coverage pays out and backs every dollar. You break even on the night with a room full of people who are now regulars.
Knicks lose
$9,000 collected in full.
Promo never triggers. Everyone pays. Your flat quote was the price of a packed house. Best marketing spend of the year.
Your flat quote is the only number that matters. It doesn’t change. It doesn’t surprise you. It’s agreed before game night, and it’s your entire exposure.
Leave your info. We’ll call back within the hour with one flat number. No commitment to get the quote.
Coverage closes at tip-off. Monday 8:30 PM ET.
You’re in.
We’ll call you within the hour with one flat number for Game 3 coverage. No obligation.
No call by 6 PM ET? Reach us directly: (212) 555-0100 or cover@hedgethehaus.com